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    The World's Largest Retail Chain Joins The Metaverse

    Walmart joins metaverse race

    The terms “metaverse”, “NFT”, and “blockchain” are steadily growing in popularity. An increasing number of companies are trying to keep up with the trend.

    It seems that another major retail company, Walmart, has decided to take a step into the future. According to the US and global media reports, at the end of December last year, the company filed a number of trademark applications with the US Patent and Trademark Office for the sale of virtual goods. In one of the applications, the company expressed its intention to trade non-fungible tokens and cryptocurrencies in the future. It is also planning to offer services in the format of augmented and virtual reality: physical training classes and healthy eating courses.

    According to a company representative, it constantly studies the impact of new technologies on consumer behavior and periodically registers trademarks in this context.

    There is nothing surprising in the fact that the largest retail chain intends to experiment with digital currencies, non-fungible tokens and the metaverse. In general, we are seeing a buzz around NFTs and virtual reality in the big brand world.

    Some large retailers have suffered because they entered the global e-commerce scene too late. It is possible that the trends of the metaverse, cryptocurrencies and non-fungible tokens will determine the development of the retail industry, so retailers are afraid to miss new opportunities.

    Walmart has always tried to keep up with the times and explore cutting-edge technologies that can affect sales. Back in 2017, the retailer patented trademarks with very telling names: "Verse to Store", "Verse to Home" and "Verse to Curb". And last year, the trading giant opened vacancies for specialists in cryptocurrency products, although it is not clear whether the relevant specialists have been hired.

    Previously, Walmart was included into the list of billionaire companies actively using blockchain. In particular, the company uses this technology in logistics operations.

    If the giant creates its Metaverse this year, it will allow it to significantly increase its customer base, as well as revenue.

    The content of this article is for informational purposes only and should not be construed as investment advice. We ask you to do your research. This text is not a guide to action. The author's opinion may not coincide with the opinion of CoinJoy.